Have you ever watched an unboxing video? Back in the day I used to do haul posts! Of course, this pre-dates youTube and Tiktok. Doing a haul post consisted of opening a bunch of boxes and posting pictures of what you got. This was the height of beauty technology! A haul post was super interesting. Nowadays an unboxing video particularly a beauty unboxing video consists of thousands and thousands worth of makeup and beauty and it’s all filmed showcasing dozens and dozens of boxes. Typically Tiktok videos are fairly short so you’ll get an influencer opening like 50 or more boxes in under six minutes where as a youTuber can prolong it and make it last for half an hour or more.
I’m a big fan of Kaitlyn Johnson. She’s a college girl slash influencer who makes videos about beauty, food, and just daily life. She’s a joy to watch since she’s so humble and very sweet. She does these rather cute quick Tiktoks of herself unboxing PR. I think what’s appealing about her unboxings is the fact she never once forgets to Thank the brand who sent it. Every box she opens she’ll showcase the item quickly and proceed to say, “Thank you “insert brand name here”. I think it can be a rarity to see someone being so polite about PR.
Do I like watching unboxing videos?
The answer would be no, aside from Kaitlyn’s content. As much as I love makeup especially lots of makeup and new makeup it’s not so exciting watching a huge unboxing video. If you get one big box of Sephora you hauled and proceed to do a haul video about it you’ll absolutely capture my eye and I’ll watch your video.
However, if you do one of those shock style videos or Tiktoks where you’re unboxing $100,000 worth of beauty and tossing it over your shoulder with each new box you open I probably won’t watch it. Those videos give me anxiety and I feel overwhelmed watching them. I’m being utterly serious! Watching someone unbox a few boxes can be fun but watching someone unbox hundreds of boxes can be really overwhelming. I start biting my fingernails in concern where it’ll all be stored, will it go bad, will they use it all? My brain starts working 200 miles a minute as I watch these videos. What’s worst is when they start tearing things open and toss it over their shoulder which is pretty much a rage bait type of technique a lot of influencers and Tiktokers use.
So, that’s a nope for me and watching huge unboxing videos! I don’t really like that content. How about you? Do they keep your attention? Do you love seeing massive beauty unboxings? Do share!
