Things I Don’t Care About After Blogging Beauty for Nearly 20 Years

by Emily Johnson
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Things I Don’t Care About After Blogging Beauty for Nearly 20 Years

I feel like I’ve seen everything there is to see in the beauty world after nearly twenty years of being a beauty blogger. Crazy trends, unusual beauty products, tons of new products, etc…etc….! It’s been a wild ride that I’m grateful for everyday of my life because not only do I get to speak to all of you everyday but also, I just love beauty and I love doing this even after all this time. I dunno how long I’ll be doing this but I can’t imagine a time I won’t be doing or don’t want to do it. The beauty world and community has changed so much over the years and it’ll only change further in the years ahead but I do hope no matter what happens they’ll I’ll be here for it and hopefully, you’ll be here with me too.

I know I’ve learned a lot over the years. I mean, I still don’t know how to apply makeup correctly LOL! But I think I learned a lot about people and why they love makeup, about products and how to use them and what they do, about ingredients, and I also, learned how to love myself and not to be so critical about myself. With growth, experience, and a little self love I also find myself not caring or sweating the small stuff.

In nearly twenty years of beauty blogging these are the things I don’t about anymore.

Packaging
I used to gush over packaging. It was a massive factor in my beauty purchases. I admit, I’d make a purchase if the packaging was good and the product inside wasn’t even all that special. Beautiful packaging was something I adored. But I’ve found in recent years it’s really not as important to me as it once was. I’m really more concerned about the color, the formula, and how the product performs. Does it come in a cheap plastic compact but has the smoothest, most beautiful finish? Sign me up! Does in come in a fancy, heavy gold compact with beautiful diamonds accenting it but the formula is sheer and applies patchy? I’ll skip thanks every so much. On a rare day, I’ll get excited about packaging but it’s very, very rare I do. It’s just not something that I look for in beauty anymore.

Critical comments under the guise of being helpful
Thank you for your help but telling me I look old because of my blush shade or some other backhanded comment under the guise you’re helping me out isn’t something I care about anymore. I used to take comments to heart but I find myself caring less and less about them nowadays. If you want to help me out I’ll happily accept your criticism but not if it’s in a backhanded way. I just feel like there’s a way to offer help without being a d*ck about it.

Ok, Say What You Want
I don’t get this one a lot anymore because I’m surrounded by so much love on this website but occasionally I’ll get a snarky, mean spirited comment. And of course, I’ve been Reddit famous a time or two with plenty of hate coming at me for how I do my makeup, to how I swatch, to the way I do my hair, or dress, etc… When I first started blogging this would upset me and I was sort of shocked anyone would want to direct to much hate to someone they didn’t know. A lot of it was excused with, “Well, she puts herself out there so she deserves this hate!” I understand it a little bit better now that I’m older and I even sort of get it to some extent. Do I like it? No. Who wants anyone to hate on them but hey, it is what it is and as you get older I find that you care a lot less what people are saying about you particularly ones that are either strangers or just not apart of your life. I just don’t care anymore and I focus on the good not the bad.

Boxes
This one probably should be grouped in with packaging but I do think it deserves a separate discussion. No one told me that when I got older I’d want things to be simpler. I remember as a makeup lover and collector that I’d say every single box and most times I was even storing stuff in the boxes. I’m talking about even the most basic of basic boxes like my MAC Eyeshadows I’d have them all in the boxes. It was a little absurd and perhaps OCDish of me. The last several years I simply don’t care about boxes anymore. SOMETIMES I’ll keep a box but even my LE boxes are just tossed out. I don’t need all these boxes and it’s absurd I ever thought I did. I don’t care about boxes and keeping makeup in their boxes anymore.

No Concealer? No Problem!
There was a time in my life I wouldn’t leave the house without makeup on. It made me feel confident and happy. The older I get the less I wear and sometimes I even go out without any at all. Why am I hiding my skin? I have good skin why am I piling foundation, concealer, blush, and more on when I look perfectly fine (and even younger) without it all? I just don’t care about having a face full of makeup on when I go out anymore.

Brand Pleasing.
I say what I want when I want about who I want. I’m not here to spare the feelings of beauty brands. At one point, in my blogging life I felt like I was being to brand pleasing and I regret that terribly because it did my readers a disservice. I’m not here to brand please. I speak my truth and my mind and if brands don’t like that too bad. This blog is about being honest, telling reader’s what I really think and feel, and not about saying great things about a mediocre product. I simply don’t care about brand pleasing.

This is my beauty life and I just don’t care about certain things anymore and that’s ok because I feel better about things. When you are dwelling on the weird or bad stuff you have more time to embrace the good. And that’s how life should be!

Thank you for being with me here for this journey. I appreciate you all!

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